Tag Archives: class

Going Solo class recap

13333_WEHt3FFL1Ji2NDzmx-H6EHPRG-Cs-iTR-WraAJIhEUgLast month I conducted my first class on how to become a better solopreneur (by which I mean someone who is a freelancer, consultant or micro-business owner). About 10 people attended and by all accounts the class was a success.

Of course, there is always room for improvement. For starters, it’s hard in the space of one three-hour session to address the different stages people are at. Some attendees were contemplating someday quitting and going solo, but were by no means committed to the path. Others knew they were going to make the leap, so they were focused on figuring out what they needed to do and how to do it. Finally, we had some folks who had already jumped and wanted to make sure they were doing everything they could do to be successful.

I also realized that three hours of lecture is difficult, even if it’s content you need and want (sorry, students!).

Despite the difference in people’s business stages, some concerns were fairly universal:

  • What should my focus be? (I am capable of many things, but what should I tell people I do?)
  • How do I describe my specialty in a way people will understand? (especially significant others and professional colleagues)
  • How do I price myself?
  • How do I write my proposals to win?

One really bright spot: after the class, one of the students launched a Google group and invited all everyone else, so they could share ideas, feedback, etc. It’s an awesome way of supporting others on the sam epath

So, with the benefit of hindsight, I am running a series of three workshops in December that are more interactive and more tailored to different stages of solopreneurship.

photo courtesy Mykl Roventine

A class on how to go solo

So, you want to go solo as a freelancer or consultant? No question about it, having passion and enthusiasm for your area of expertise is critical.

However, there are a few more skills you’ll need to master if you really want to make it as a freelancer or consultant. On Nov. 4, I’ll be teaching a class that gives you an overview of the tradecraft of being a successful solopreneur.

“Chapters” will include:

  • The right way to quit your job
  • Critical steps in setting up your new business
  • Being comfortable being in business
  • Designing a better business model
  • How to position yourself in a crowded market
  • Branding: thinking beyond your logo
  • Creating a powerful sales pitch
  • Considering your service/product mix
  • Pricing your way to success
  • How to do less of the stuff you hate (accounting)
  • Building momentum through partnerships, alliances & joint ventures

This class is the first in a series. In follow-up classes, I will dive deeper into some particular areas, such as positioning and branding, successful proposal writing, how to raise your rates and how to expand your practice.

Eventbrite - Going Solo: Self-Employment & Small Business Fundamentals