Category Archives: Starting out

On limitations

Watching a video recommended by a CoCo member, I came across this gem. It’s David Heinemeier Hansson, inventor of Ruby on Rails and partner at 37 Signals, talking about starting businesses that are not necessarily designed not to “go viral” and take over the world, or to be sold for gazillions … but simply to solve a problem that needs solving or to do something better than how it’s being done.

At 21:20 in the video, he talks about the conditions under which Basecamp, 37 Signals’ flagship project management software was built. If you don’t know the story, Basecamp was the side project for people doing other stuff, built with limited hours. Disadvantage? Quite the opposite, according to Hansson.

Of course these days, with an estimated annual revenue of $19MM, Basecamp is a bit more than a side project.